Functional information stored as cookies or in Local Storage or Session Storage is essential for the operation of a website. They are used, for example, to save the shopping cart in an online store or to set the language of a website. Technically necessary information can be set without user consent and cannot be deactivated, as otherwise the website will no longer function properly.
Statistics
Statistics information is used to analyze user behavior on a website. Various data such as the pages visited, the time spent on a page, or clicks on certain elements are collected for this purpose. This data can then be used to improve the website, for example, to increase user-friendliness or to better tailor the content to the interests of the users.
Ad storage
This consent allows the storage of advertising-related cookies (web) or device identifiers (apps).
Ad personalization
This consent enables the use for personalized ads from Google Ads and social media platforms like Facebook, Instagram, LinkedIn, etc.
User data for ads
This consent allows the sending of user data for online advertising purposes to Google and social media platforms such as Facebook, Instagram, LinkedIn, etc.